Think Fast Talk Smart: Communication Techniques 56. Lean Messaging: How Simple Messages Really Stick
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Apr 12, 2022 
In a fascinating discussion, seasoned entrepreneur and Stanford professor Steve Blank emphasizes the power of simplicity in messaging. He shares insights on how memorable messages can drive significant change. Steve explores the Lean Startup methodology, stressing the importance of direct customer engagement for validating ideas. Additionally, he delves into crafting effective communication strategies tailored to audience needs, highlighting the art of simplifying complex concepts, much like iconic communicators. Ultimately, he champions communication as a crucial ingredient for leadership success.
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Get Outside the Building
- Get outside the building and test your hypotheses with potential customers.
- Don't rely solely on internal plans; real-world feedback is essential for startups.
Minimally Viable Communication
- Apply the lean startup methodology to communication by understanding the audience and context.
- Structure messages like wireframes and iterate based on testing and feedback.
Founder Involvement in Communication
- Founders/CEOs should be actively involved in initial communication strategy and MVP development.
- Doing it themselves, even imperfectly, provides invaluable context for later professional collaboration.
