3min chapter

Think Fast Talk Smart: Communication Techniques cover image

56. Lean Messaging: How Simple Messages Really Stick

Think Fast Talk Smart: Communication Techniques

CHAPTER

Understanding Lean Startup Methodology for Entrepreneurs

This chapter explores the lean startup methodology, focusing on the necessity of validating assumptions through direct customer engagement. It underscores the roles of customer development, agile engineering, and the business model canvas in crafting successful entrepreneurial ventures.

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