Founder's Journal

The Shameless Entrepreneur, Shoptalk 2023, When To Delegate

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Apr 11, 2023
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ANECDOTE

Shameless Promotion

  • Alex Lieberman used unconventional marketing tactics to promote his business, The Plunge, at a basketball game.
  • These tactics included bringing a plunger and wearing a QR code, demonstrating his shamelessness in self-promotion.
INSIGHT

Boldness in Entrepreneurship

  • Shamelessness, or boldness, is a crucial trait for entrepreneurs.
  • It allows them to push boundaries and take risks that others might avoid due to fear of embarrassment or judgment.
ADVICE

Overcome Fear of Embarrassment

  • Don't be afraid to be bold and promote your product, even if it feels embarrassing.
  • If you are proud of what you're selling, promoting it should feel like helping people.
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