The Prof G Pod with Scott Galloway Should You Be Provocative? Best & Worst Rebrands, and What’s Next for Celsius
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Jun 30, 2025 Discover the fine line between being provocative and authentic in branding. Dive into the most memorable rebrands, from HBO's controversial name change to Tesla's struggles. Explore how these changes impact customer perception. Plus, learn about Celsius, the rising star in the energy drink market, and its strategy to stand out against traditional options. Unpack growth potential, advertising tactics, and what’s next for this innovative brand.
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Substance Enhances Provocativeness
- Being provocative without substance makes you obnoxious and ineffective.
- Credibility and fact-checking enhance impact even when being provocative.
Build Your Personal Brand
- To build a strong personal brand, find a narrow niche and become a mild expert in it.
- Produce content consistently and combine rigorous analysis with provocative truth-telling to stand out.
Pursue Truth Over Popularity
- Pursue the truth in your statements regardless of who it offends, even within your own tribe.
- Avoid saying inflammatory things without basis; be provocative to highlight real insights.