Should You Be Provocative? Best & Worst Rebrands, and What’s Next for Celsius
The Prof G Pod with Scott Galloway
00:00
Celsius: Fueling Growth in the Energy Drink Market
This chapter explores the branding and market strategy of Celsius as a healthier energy drink alternative, contrasting it with traditional brands. It also examines the company's growth potential, advertising investments, and the competitive landscape of the energy drink industry.
Transcript
Play full episode
