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Should You Be Provocative? Best & Worst Rebrands, and What’s Next for Celsius

The Prof G Pod with Scott Galloway

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Provocative Branding: Truth, Power, and Personal Attacks

This chapter discusses the significance of accuracy and integrity in journalism, emphasizing the necessity of fact-checking. The speaker also examines their provocative style and the role it plays in shaping a personal brand within the media landscape.

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