Should You Be Provocative? Best & Worst Rebrands, and What’s Next for Celsius
The Prof G Pod with Scott Galloway
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The Branding Downfall: Tesla's Struggles and HBO's Missteps
This chapter explores the decline in Tesla's sales and the challenges it faces, alongside the controversial rebranding decision by HBO to drop its iconic name. It highlights the critical role of branding in shaping company identity and influencing customer perception.
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