Should You Be Provocative? Best & Worst Rebrands, and What’s Next for Celsius
The Prof G Pod with Scott Galloway
00:00
Finding Your Niche and the Power of Provocative Branding Analysis
This chapter highlights the importance of narrowing one's niche in content creation while maintaining a disciplined and consistent approach. It also contrasts successful and failed branding strategies, exemplified by the Premier League's rebranding and Tesla's brand challenges.
Transcript
Play full episode
