

How 3 Doctors Are Breaking The Sales Training Mold with Daniel Bai: An EOFire Classic from 2022
11 snips Jun 27, 2025
Daniel Bai, CEO of CloseForChiro, teams up with two partners to redefine sales training for doctors. They challenge the misconception that doctors are 'accidental salesmen' and stress the importance of mastering sales as an essential skill. The discussion includes effective strategies for overcoming sales objections and the critical role of listening to clients' needs through the STFU principle. They also emphasize the value of positive influences and actionable resources to foster business growth, making sales a service rather than just a transaction.
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Embrace Sales as an Art and Science
- Sales is an art, science, and philosophy that must be embraced and learned.
- Many people misunderstand sales as sleazy, but this view is outdated and incorrect.
Doctors as Accidental Salesmen
- Most doctors are accidental salesmen with no formal sales training.
- They often see sales as sleazy, which makes them bad at selling their services.
The BS Meter and Sales Success
- Everyone has a subjective "BS meter" that detects insincerity or dishonesty.
- Raising this BS meter can kill sales by making prospects distrustful without the seller realizing it.