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How 3 Doctors Are Breaking The Sales Training Mold with Daniel Bai: An EOFire Classic from 2022

Entrepreneurs on Fire

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The Art of Listening in Sales

This chapter emphasizes the critical role of listening in sales, advocating for a shift from overwhelming prospects to understanding their true needs. By introducing the STFU principle, sales professionals are encouraged to pause and prioritize client expression, transforming sales into a meaningful service rather than a mere transaction.

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