The Data Stack Show 206: Reviving Old-School Customer Experiences Through Modern Data Strategies, Featuring Edward Chenard, Seasoned Data Leader and Analytics Officer
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Sep 11, 2024 Edward Chenard, a seasoned data leader and analytics officer, dives into the fascinating intersection of data and customer experience. He shares his journey in data leadership and the importance of P&L ownership for data leaders. The discussion unveils the challenges of implementing data-driven strategies at Best Buy, emphasizing personalization and customer engagement. Chenard also explores the nuances of AI in data teams versus traditional software engineering, highlighting the need for adaptive problem-solving. His insights on geographic influence in consumer behavior are equally enlightening!
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P&L Ownership for Data Leaders
- Data leaders should own a P&L to demonstrate business impact and team value.
- Owning P&L transforms data leaders into true business leaders, responsible for tools, relationships, and financial outcomes.
Generating Revenue with Data Teams
- Edward Chenard implemented custom reports and consulting services to generate revenue for his data team.
- He also took ownership of neglected products to expand revenue streams and demonstrate team contributions.
Encourage Customer Interaction
- Mandate customer interactions for data team members, especially introverted ones.
- This provides valuable insights into information gaps between databases and sales/management communications.