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206: Reviving Old-School Customer Experiences Through Modern Data Strategies, Featuring Edward Chenard, Seasoned Data Leader and Analytics Officer

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Transforming Customer Experience at Best Buy

This chapter explores the challenges and successes Best Buy faced in implementing data-driven strategies to enhance customer experiences through innovative technologies. It emphasizes the importance of a customer-centric approach and effective management styles while navigating internal resistance and prioritizing customer engagement over cost savings.

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