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206: Reviving Old-School Customer Experiences Through Modern Data Strategies, Featuring Edward Chenard, Seasoned Data Leader and Analytics Officer

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Empowering Data Leadership through P&L Ownership

This chapter emphasizes the responsibility of data leaders in large enterprises to own Profit and Loss (P&L) results, transforming them into true business leaders. It discusses strategies for enhancing revenue generation through customer engagement and data-driven personalization, while addressing the challenges between data and technology teams. The conversation reflects on the evolution of data strategies over time, stressing the importance of deep understanding over superficial approaches in achieving organizational alignment and improved customer experiences.

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