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206: Reviving Old-School Customer Experiences Through Modern Data Strategies, Featuring Edward Chenard, Seasoned Data Leader and Analytics Officer
The Data Stack Show
Understanding Consumer Behavior Through Geographic Influence
This chapter explores how geographic factors shape purchasing decisions, especially during peak shopping events such as Black Friday and Cyber Monday. It highlights the unique case of New Hampshire's no sales tax and emphasizes the need for tailored recommendations based on a customer's location.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode