Negative Space: Logo Design with Michael Bierut

Michael Bierut, an influential designer known for his logo expertise, dives into the evolving significance of logos in today's design culture. He discusses how the internet has intensified debates over logo designs, from political branding to consumer emotional connections. The conversation navigates the complexities of redesigns, touching on memorable cases like the Gap logo. Bierut emphasizes the balance between simplicity and creativity in design, while also exploring nostalgic elements from 80s movies, spotlighting both cultural impact and personal anecdotes.