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4min chapter
Negative Space: Logo Design with Michael Bierut
99% Invisible
The Dual Nature of Simplicity in Logo Design
This chapter delves into current trends in logo design, focusing on the simplicity of typography and the iconic typeface Helvetica. The discussion balances admiration for minimalist aesthetics with an acknowledgment of its risks, emphasizing the need for enjoyment in the design process while considering practical design elements.
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