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7min chapter
Negative Space: Logo Design with Michael Bierut
99% Invisible
Political Branding and Campaign Logos
This chapter explores the significance of logos in political campaigns, focusing on Hillary Clinton's 2015 logo and the impact of Barack Obama's campaign branding. It also examines the symbolic power of Donald Trump's 'Make America Great Again' hat and its connection to populist identity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode