Michael Bierut

Michael Bierut, an influential designer known for his logo expertise, dives into the evolving significance of logos in today's design culture. He discusses how the internet has intensified debates over logo designs, from political branding to consumer emotional connections. The conversation navigates the complexities of redesigns, touching on memorable cases like the Gap logo. Bierut emphasizes the balance between simplicity and creativity in design, while also exploring nostalgic elements from 80s movies, spotlighting both cultural impact and personal anecdotes.

Design royalty Paula Scher, Emily Oberman and Michael Bierut celebrate the 50th anniversary of Pentagram. They discuss the unique structure and success of Pentagram, the power of a strong work culture, the partner-owned business model, competition and inspiration in the industry, the adoption of successful systems, and the unique culture and identity of Pentagram.

Michael Bierut, a design expert, discusses the impact of Columbus, Indiana on design. They explore the qualities of a good designer and express gratitude towards the guest for taking the time to chat.