Most Innovative Companies Why Michael Bierut still designs with a notebook and pencil
Jun 24, 2025
Michael Bierut, a legendary designer from Pentagram, shares insights from his illustrious career as he approaches semi-retirement. He discusses the importance of collaboration between humans and technology in design innovation. The conversation revisits his infamous 'H' logo for Hillary Clinton, emphasizing the emotional power of political branding. Additionally, Bierut reflects on mentorship and its influence on success, while the hosts analyze the latest design trends including Apple's Liquid Glass and new product innovations.
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Michael's Morning Routine
- Michael Beirut starts every morning with a run or a walk along the Hudson River followed by coffee with his wife of 45 years.
- He values routine and simple moments even after stepping back from full-time work.
Be a Design Strategist
- Listen carefully to clients to extract the real goals behind their requests.
- Translate complex input into actionable design strategies that serve client objectives.
Design's Balance of Novelty
- Good design balances familiarity and novelty to avoid boring or overwhelming people.
- Innovation must fit within what clients and audiences find understandable and acceptable.