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Why Michael Bierut still designs with a notebook and pencil

Most Innovative Companies

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The Evolution of Design and AI

This chapter explores the significant shifts in design over the last decade, highlighting the impact of artificial intelligence on traditional methods. It delves into the balance between creativity and continuity in branding, questioning the necessity of changes to successful identities. The discussion underscores the interplay between technology and human insight, proposing that while AI can enhance design processes, the essence of innovative ideas and craftsmanship remains vital.

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