Pentagram's Unique Structure and Success

Pentagram, founded in 1972, established a non-hierarchical structure that encouraged collaboration and shared resources among its founding partners. This structure preserved the autonomy of each partner while fostering creative excellence. Over the past five decades, Pentagram has become the largest independent design firm in the world, producing exceptional work and continuously renewing itself. The firm's longevity can be attributed to its enduring operating principles and its commitment to retaining relevance in an ever-changing industry.