

Paula Scher, Emily Oberman and Michael Bierut, Celebrating 50 Years of Pentagram
Sep 25, 2023
Design royalty Paula Scher, Emily Oberman and Michael Bierut celebrate the 50th anniversary of Pentagram. They discuss the unique structure and success of Pentagram, the power of a strong work culture, the partner-owned business model, competition and inspiration in the industry, the adoption of successful systems, and the unique culture and identity of Pentagram.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
The Success of Pentagram: Autonomy, Collaboration, and Longevity
01:51 • 10min
The Power of a Strong Work Culture
11:53 • 2min
The Partner-Owned Business Model of Pentagram
13:25 • 4min
Competition, Comparison, and Inspiration
16:58 • 5min
Target Circle Rewards Program and Adoption of Design Firms' System
22:11 • 2min
Exploring the Motivation and Structure of Pentagram
23:49 • 2min
The Unique Culture and Identity of Pentagram
25:40 • 17min