Design Matters with Debbie Millman cover image

Paula Scher, Emily Oberman and Michael Bierut, Celebrating 50 Years of Pentagram

Design Matters with Debbie Millman

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The Unique Culture and Identity of Pentagram

This chapter of the podcast discusses the quirky and specific culture of the design firm, Pentagram. It explores the challenges of finding new partners who align with the firm's principles and the changing landscape of the design industry. The chapter also delves into the decision-making process within Pentagram and the difficulties of pitching work and acquiring clients.

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