
Paula Scher, Emily Oberman and Michael Bierut, Celebrating 50 Years of Pentagram
Design Matters with Debbie Millman
The Partner-Owned Business Model of Pentagram
This chapter discusses the partner-owned business model of Pentagram and how it emphasizes the principles of generosity and responsibility. It explores the unique organizational structure of the design firm and highlights the importance of unanimous agreement among partners.
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