The Success of Pentagram: Autonomy, Collaboration, and Longevity

This chapter highlights the unique structure of Pentagram, which allows for autonomy among partners while promoting collaboration and resource sharing. It discusses Pentagram's establishment and success over the past 50 years, highlighting its status as the largest independent design firm in the world. The chapter also introduces the three partners, Paul Ashaire, Emily Obermann, and Michael Beirut, who share their long tenure at Pentagram and what has kept them there for over 30 years.