The Logo Debate: Public Perception and Design Challenges

This chapter explores the complexities of public reactions to logo redesigns, particularly how preconceived notions can shape interpretations. It examines significant cases like the Gap's logo change and the emotional connections consumers have with brand identities, emphasizing the dual nature of criticism in the design process. Through personal anecdotes and highlights of notable redesigns, it sheds light on the evolving landscape of logo appreciation in the age of social media.