Writing authentically and finding your voice requires confidence and connecting with an audience who appreciates your true self.
Creating meaningful engagement with your audience involves focusing on a headline that accurately represents the content and captures the essence of the post.
Building an owned audience, like an email list, is crucial in today's digital landscape for better engagement and reducing reliance on paid advertising.
Deep dives
Writing for Authenticity
The key to finding your voice and writing authentically is to have confidence in yourself and to write for an audience that appreciates your true self. Writing in a voice that feels natural and colloquial, similar to writing an email to friends, can create a genuine connection with readers who relate to your style.
Balancing Clickbait and Authenticity
While enticing headlines can attract initial attention, focusing solely on clickbait can compromise the integrity of your writing. Striving for a headline that accurately represents the content and captures the essence of the post can lead to more meaningful engagement with your audience in the long run.
Importance of Content Quality
Putting effort into creating high-quality content that resonates with people is crucial for growth. While headlines can drive initial clicks, it's the substance of the content that truly captivates readers and encourages them to share it with others. Therefore, focusing on making exceptional content should be a priority.
Adapting to Changing Digital Landscape
Starting a blog in today's landscape may pose different challenges than it did in the past. While social media platforms like Facebook may have been powerful growth engines previously, their reach and algorithms have changed over time. Focusing on building an email list and creating valuable content that resonates with readers can be more effective in today's digital landscape.
The Importance of Building an Owned Audience
Building an owned audience, such as an email list, is crucial in today's digital landscape. Relying on social media platforms, like Facebook, comes with limitations and decreasing organic reach. By building an owned audience, individuals have more control and can effectively reach their target audience. This also allows for better engagement and reduces reliance on costly paid advertising.
The Power of Different Mediums and Content Creation
When it comes to producing content, choosing the appropriate medium is important. While the speaker enjoys writing and illustrations, they acknowledge the need to adapt as well. They express a desire to venture into podcasting and creating YouTube videos, recognizing that different mediums have their unique advantages and potential for reaching a wider audience. The availability of various mediums opens up opportunities for content creators to reach their audience effectively and stand out in a crowded landscape.
Tim Urban is one of the internet's most popular writers.
His blog, Wait But Why, attracts millions of visitors including famous fans like Elon Musk. His talk on procrastination is the #1 TED talk on YouTube with 33mil+ views.
