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Tim Urban, Wait But Why // The Craft of Storytelling + Thinking Like Elon Musk

Creator Lab - interviews with entrepreneurs and startup founders

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How to Maximize the Impact of Your Content

The thing that truly makes a site grow in my view is just content that people really like. Putting out B plus work and then crushing it with the headlines is not the right plan. I think all of these micro decisions we have to make all come back to laddering up to why am I doing this in the first place.

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