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Tim Urban, Wait But Why // The Craft of Storytelling + Thinking Like Elon Musk

Creator Lab - interviews with entrepreneurs and startup founders

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How to Write for Your Audience

I think obviously there has to be some level of intelligence and and some creative ability or want. The more people I've interviewed you just see that they've been going for the process so many times that those 100 terrible ideas turn into three pretty good ones. There's a contrasting view and of course like anything there's no right or wrong answer in many ways but for you you have always written for someone like yourself. It's often like the most inner self is coming out confidently and that's just this really unusual thing it does.

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