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Tim Urban, Wait But Why // The Craft of Storytelling + Thinking Like Elon Musk

Creator Lab - interviews with entrepreneurs and startup founders

CHAPTER

How to Be a Better Writer

Sally Kohn: You take really complex ideas and you make them fun and digestible. And anyone can go through them and just be like, okay, cool. This is AI at a very high level. But it's pretty difficult because it's entertaining. So I've heard you describe what you do as taking your knowledge of less AI or rocket so anything from a two out of 10 to a six out of 10. Where do you start in that sort of process and how does it evolve over time? There's like two, well, there's two phases. The intake slash processing phase for me is just like, do I still feel foggy and what do I feel foggy

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