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Rise of Solo Consumers
- Single-person households now outnumber traditional families in many regions, reshaping social and marketing landscapes.
- Solo travel and dining are rapidly growing, reflecting shifting lifestyles and consumer empowerment.
Drivers of Single-Person Households
- The growth in single-person households is driven by demographics, digitalization, and deregulation of daily routines.
- Aging populations and delayed family milestones contribute to longer solo living phases and more individualized lifestyles.
Rise of Solo Experience Hunters
- Mark Anderson observes a rise in solo travel and leisure activities, including solo days out, breaks, and extended business trips.
- This distinct segment seeks premium, well-researched experiences emphasizing personal wellbeing.