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7min chapter
Marketer's Toolkit 2025: The Age of Atomisation
The WARC Podcast
Navigating the Solo Economy
This chapter examines the shifting consumer behavior associated with the rise of single-person households and solo travel. It calls for marketers to adapt their strategies to meet the needs of diverse demographics, focusing on premiumization and innovative approaches in hospitality.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode