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2min chapter
Marketer's Toolkit 2025: The Age of Atomisation
The WARC Podcast
Intro
This chapter explores the trend of atomization, focusing on the rise of single-person households in various regions. It examines the implications for marketers, including the unique spending patterns and the necessity for customized offerings to meet the needs of this growing demographic.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode