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18min chapter
Marketer's Toolkit 2025: The Age of Atomisation
The WARC Podcast
The Rise of Solo Living and Travel
This chapter examines the increasing prevalence of single-person households, driven by demographic changes, digital innovation, and deregulation. It particularly focuses on the shift in consumer behavior post-COVID, emphasizing the demand for solo travel experiences and the need for the travel industry to adapt. Furthermore, it addresses the impacts of technology and social connectivity on loneliness, urging brands to foster social interactions and support the evolving needs of individuals.
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