Work Less, Earn More

Ep 247: Avoiding BURNOUT While Maximizing GROWTH (with Mallory Rowan)

Oct 15, 2024

Mallory Rowan, a serial entrepreneur, transformed a university project into a thriving lifestyle apparel company, driven by her passion for powerlifting. She shares insights on building a strong community and testing products on a small scale while managing the challenges of rapid growth. Mallory emphasizes aligning business with personal values to ensure sustainable growth and provides practical tips for using Instagram effectively. Her advice includes setting personal non-negotiables to prevent burnout and fostering a supportive team for long-term success.

37:47

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Mallory Rowan

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Episode notes

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Quick takeaways

Mallory Rowan highlights the importance of community building and small-scale product testing to create a sustainable business model.

Emphasizing personal non-negotiables and supportive teams, she shares strategies for avoiding burnout while managing rapid growth in entrepreneurship.

Deep dives

Mallory's Entrepreneurial Journey

Mallory Rowan began her entrepreneurial journey at the age of 22 while in university, launching a powerlifting apparel brand. This venture started as a class project and aimed to create a community around the evolving sport of powerlifting, blending a passion for fitness with a social give-back initiative. By designing and printing t-shirts locally, her initial focus was on validating the product before expanding into an international e-commerce store, leveraging platforms like Instagram for promotion. The brand's success not only resonated with fellow athletes but also attracted attention from top powerlifters, highlighting the importance of community in building a business.

Intro

2min

Building a Brand: The Powerlifting Journey

12min

Introduction to the 100k Method Podcast Series

2min

Balancing Business Variety and Personal Values

14min

Harnessing Instagram for Business Growth

6min

Introducing The 100K Method: A New Podcast Series on Sales Strategies

2min

In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.

She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue streams, and avoiding burnout by prioritizing non-negotiables and building a supportive team.

You’ll also hear her tips for using Instagram to grow a business and how to strike the right balance between different types of content to keep your audience engaged.

Listen to the full episode to hear:

How to avoid burnout by setting personal non-negotiables and building a supportive team.
Mallory's approach to starting and scaling a business through community building and small-scale product testing.
The importance of aligning business models with personal values to create sustainable, fulfilling growth.
Practical tips for using Instagram to grow your business and keep your audience engaged with balanced content strategies.

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