Building a Brand: The Powerlifting Journey

In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.

She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue streams, and avoiding burnout by prioritizing non-negotiables and building a supportive team.

You’ll also hear her tips for using Instagram to grow a business and how to strike the right balance between different types of content to keep your audience engaged.

Listen to the full episode to hear:

• How to avoid burnout by setting personal non-negotiables and building a supportive team.
• Mallory's approach to starting and scaling a business through community building and small-scale product testing.
• The importance of aligning business models with personal values to create sustainable, fulfilling growth.
• Practical tips for using Instagram to grow your business and keep your audience engaged with balanced content strategies.

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Mallory: https://malloryrowan.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins