In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.
She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue streams, and avoiding burnout by prioritizing non-negotiables and building a supportive team.
You’ll also hear her tips for using Instagram to grow a business and how to strike the right balance between different types of content to keep your audience engaged.
Listen to the full episode to hear:
- How to avoid burnout by setting personal non-negotiables and building a supportive team.
- Mallory's approach to starting and scaling a business through community building and small-scale product testing.
- The importance of aligning business models with personal values to create sustainable, fulfilling growth.
- Practical tips for using Instagram to grow your business and keep your audience engaged with balanced content strategies.
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