From Anxiety to Abundance: How Miss Excel Built a 7-Figure Empire Teaching Spreadsheets with Kat Norton

Nov 6, 2025

Kat Norton, the vibrant founder of Miss Excel, transformed her love for spreadsheets into a multi-seven-figure empire through innovative teaching methods. She shares her inspiring journey, highlighting her two-month mindset shift that reprogrammed her thinking. Kat discusses her unique blend of energetic practices and strategic revenue streams, including her new 'Excel Panic Button' service. She emphasizes the importance of taking 'messy action' to overcome fears and scale a business, showcasing how joy can lead to professional success.

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ANECDOTE

Energetic Prep Before Launch

Kat worked on meditation and inner-child work for two months before launching Miss Excel and told her mom she'd be "rich and famous."
That energetic shift primed her to take bold action even with no product in hand.

ADVICE

Dig Until You Find The Real Block

Dig into the layer beneath surface excuses by asking why repeatedly until you find the core limiting belief.
Then use modalities (meditation, journaling, self-hypnosis) to work through that belief practically.

ANECDOTE

Viral TikTok Origin

Kat taught free Excel lunch-and-learns at work and started posting quirky Excel TikToks during the pandemic.
One video hit 3.7 million views and grew her to 100,000 followers within days.

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Have you ever looked at a spreadsheet and thought: “Absolutely not today, Satan”? 🙋🏽‍♀️ Same.

But this episode isn’t about Excel formulas — it’s about the business and mindset behind the viral brand Miss Excel, created by Kat Norton.

Kat went from 60-hour workweeks in a job she didn’t love to building a multi-7-figure business teaching Excel on TikTok… all by leading with energy and alignment first.

We chat about:

✨ How energetic work (not just strategy) launched her success

✨ The multiple revenue streams behind her business model

✨ The mindset shift that turned her into a viral CEO

✨ Her new recurring offer: the Excel Panic Button

✨ How she blends spiritual practice with business growth

Kat shares wisdom on manifestation, frequency, and scaling a business from the inside out.

Whether you love systems or avoid spreadsheets at all costs, this episode will inspire you to monetize your magic in a whole new way.

Click play to hear all of this and:

[02:56] How Kat created five different revenue streams from one core skill.

[05:44] The mindset work Kat did for two months before starting Miss Excel — and how it changed everything.

[07:28] Why Kat told her mom she’d be rich and famous before she had a single product.

[08:34] Kat shares the exact spiritual practices that prepped her for massive business growth.

[13:10] Behind the scenes of Kat’s latest offer — and why recurring revenue is her next big focus.

[14:45] How Kat’s business serves corporations, universities, and individual learners — all while staying digital.

[21:58] The difference between copying trends and energetically aligning with your audience.

Listen to Related Episodes:

Connect With Kat Norton:

Kat Norton is the founder and face behind the viral brand Miss Excel, where she teaches Excel and other tech tools through short-form content, online courses, and corporate training. With over 1 million followers across platforms and a business that’s crossed into multi-seven-figure territory, Kat is redefining what it looks like to make education engaging, fun, and wildly profitable. A huge advocate for mindset work and manifestation, Kat blends energy and strategy to help others step into their most empowered selves.

Website: https://miss-excel.com

Instagram: @miss.excel

TikTok: @miss.excel

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For full show notes, visit jasminestar.com/podcast/episode594

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