Have you ever looked at a spreadsheet and thought: “Absolutely not today, Satan”? 🙋🏽♀️ Same.
But this episode isn’t about Excel formulas — it’s about the business and mindset behind the viral brand Miss Excel, created by Kat Norton.
Kat went from 60-hour workweeks in a job she didn’t love to building a multi-7-figure business teaching Excel on TikTok… all by leading with energy and alignment first.
We chat about:
✨ How energetic work (not just strategy) launched her success
✨ The multiple revenue streams behind her business model
✨ The mindset shift that turned her into a viral CEO
✨ Her new recurring offer: the Excel Panic Button
✨ How she blends spiritual practice with business growth
Kat shares wisdom on manifestation, frequency, and scaling a business from the inside out.
Whether you love systems or avoid spreadsheets at all costs, this episode will inspire you to monetize your magic in a whole new way.
Click play to hear all of this and:
[02:56] How Kat created five different revenue streams from one core skill.
[05:44] The mindset work Kat did for two months before starting Miss Excel — and how it changed everything.
[07:28] Why Kat told her mom she’d be rich and famous before she had a single product.
[08:34] Kat shares the exact spiritual practices that prepped her for massive business growth.
[13:10] Behind the scenes of Kat’s latest offer — and why recurring revenue is her next big focus.
[14:45] How Kat’s business serves corporations, universities, and individual learners — all while staying digital.
[21:58] The difference between copying trends and energetically aligning with your audience.
Listen to Related Episodes:
Connect With Kat Norton:
Kat Norton is the founder and face behind the viral brand Miss Excel, where she teaches Excel and other tech tools through short-form content, online courses, and corporate training. With over 1 million followers across platforms and a business that’s crossed into multi-seven-figure territory, Kat is redefining what it looks like to make education engaging, fun, and wildly profitable. A huge advocate for mindset work and manifestation, Kat blends energy and strategy to help others step into their most empowered selves.
Website: https://miss-excel.com
Instagram: @miss.excel
TikTok: @miss.excel
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For full show notes, visit jasminestar.com/podcast/episode594
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