Organic Growth vs. Ads and Maintaining Momentum

Have you ever looked at a spreadsheet and thought: “Absolutely not today, Satan”? 🙋🏽‍♀️ Same.

But this episode isn’t about Excel formulas — it’s about the business and mindset behind the viral brand Miss Excel, created by Kat Norton.

Kat went from 60-hour workweeks in a job she didn’t love to building a multi-7-figure business teaching Excel on TikTok… all by leading with energy and alignment first.

We chat about:

✨ How energetic work (not just strategy) launched her success

✨ The multiple revenue streams behind her business model

✨ The mindset shift that turned her into a viral CEO

✨ Her new recurring offer: the Excel Panic Button

✨ How she blends spiritual practice with business growth

Kat shares wisdom on manifestation, frequency, and scaling a business from the inside out.

Whether you love systems or avoid spreadsheets at all costs, this episode will inspire you to monetize your magic in a whole new way.

Click play to hear all of this and:

[02:56] How Kat created five different revenue streams from one core skill.

[05:44] The mindset work Kat did for two months before starting Miss Excel — and how it changed everything.

[07:28] Why Kat told her mom she’d be rich and famous before she had a single product.

[08:34] Kat shares the exact spiritual practices that prepped her for massive business growth.

[13:10] Behind the scenes of Kat’s latest offer — and why recurring revenue is her next big focus.

[14:45] How Kat’s business serves corporations, universities, and individual learners — all while staying digital.

[21:58] The difference between copying trends and energetically aligning with your audience.

Listen to Related Episodes:

• How to Double Your Energy and Focus with Tanessa Shears
• Creating the Life You Love with Kathrin Zenkina

Connect With Kat Norton:

Kat Norton is the founder and face behind the viral brand Miss Excel, where she teaches Excel and other tech tools through short-form content, online courses, and corporate training. With over 1 million followers across platforms and a business that’s crossed into multi-seven-figure territory, Kat is redefining what it looks like to make education engaging, fun, and wildly profitable. A huge advocate for mindset work and manifestation, Kat blends energy and strategy to help others step into their most empowered selves.

Website: https://miss-excel.com

Instagram: @miss.excel

TikTok: @miss.excel

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode594

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!