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The Daily Sales Show
How to Build a High-Converting Outbound Playbook
Apr 2, 2025
Brian LaManna, founder of Closed Won and an outbound expert, shares his wealth of knowledge on crafting high-converting outbound strategies. He discusses the importance of structuring account lists and personalizing outreach to enhance engagement. Discover the 'two by four' method for consistent prospecting and the value of effective call-to-action techniques. LaManna also emphasizes the power of personalized emails and voicemails in capturing attention and driving responses. His practical advice is a game-changer for anyone in sales!
43:55
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Quick takeaways
- The two by four method streamlines prospecting by targeting two new accounts daily and four personas, enhancing consistency in outreach.
- Personalized sequences in outreach are crucial, as tailored communication fosters better responses and builds stronger connections with potential clients.
Deep dives
The Two by Four Method for Prospecting
The two by four method is an effective strategy for operationalizing account lists in outbound sales. It involves targeting two new accounts each day and focusing on four personas within those accounts, resulting in eight total prospects to engage with weekly. This manageable approach reduces the feeling of being overwhelmed by prospecting, allowing salespeople to consistently work on new leads without the pressure of large targets. By establishing a daily routine, sellers can integrate this method into their workflow, keeping their pipeline active and building a structured approach to selling.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode