How to Build a High-Converting Outbound Playbook

Apr 2, 2025

Brian LaManna, founder of Closed Won and an outbound expert, shares his wealth of knowledge on crafting high-converting outbound strategies. He discusses the importance of structuring account lists and personalizing outreach to enhance engagement. Discover the 'two by four' method for consistent prospecting and the value of effective call-to-action techniques. LaManna also emphasizes the power of personalized emails and voicemails in capturing attention and driving responses. His practical advice is a game-changer for anyone in sales!