How to Build a High-Converting Outbound Playbook
The Daily Sales Show
00:00
Optimizing Account Targeting in Sales
This chapter emphasizes the need for a structured account-based strategy over a traditional lead-based approach in sales. It discusses the importance of personalizing outreach, leveraging past interactions, and employing modern sequencing strategies to enhance engagement and conversion rates. The speakers provide practical insights on account tiering, effective outreach methods, and the impact of warm introductions in building meaningful connections with prospects.
Transcript
Play full episode
