The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 687: Building a Global SaaS Empire: Freshworks Founder & CEO Girish Mathrubootham on His Biggest Bets
Sep 18, 2023
Girish Mathrubootham, Founder & CEO of Freshworks, shares his five big bets that paid off as he scaled his multi-product company: betting on inbound while going global, hiring talent when talent is hard to find, going multi-product early on, layering a sales-led motion on top of a product-led motion, and betting on AI and the future before it arrives.
31:09
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Quick takeaways
- Betting on inbound marketing while going global helped Freshworks acquire customers from four continents early on.
- By hiring young talent with the right core skills and a learning mindset, Freshworks built a team that contributed to the company's growth despite challenges in finding experienced hires.
Deep dives
Big Bet 1: Going Global and Betting on Inbound
Freshworks, a global software product company, started in India and deliberately focused on selling to global customers from day one. By targeting a larger market instead of getting stuck in a small niche market, Freshworks was able to increase its chances of success. The decision to go global and invest in inbound marketing paid off, with the company acquiring customers from four different continents early on.
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