Ayelet Fishbach, a behavioral scientist at the University of Chicago, dives into the intricate world of motivation and goal pursuit. She shares proven strategies to conquer procrastination, highlighting the power of intrinsic motivation and effective goal-setting. Fishbach discusses the role of feedback—how negative reactions can hinder learning while positive reinforcement fosters engagement. She emphasizes the importance of breaking down aspirations into manageable tasks and how to shift from avoidance to proactive approaches in tackling everyday challenges.