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Marketecture: Get Smart. Fast.
Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena
Jan 12, 2024
In this podcast, the hosts share their CES experiences, discuss the impact of AI in the ad tech industry, talk about controversies surrounding Arena Group and LG Ads, explore Amazon Video's aggressive approach and subscriber base, delve into video ad tech and pricing strategies, and express hope for a well-known businessman's political involvement.
43:47
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Quick takeaways
- Phillips is launching its own ads business to capitalize on the CTV space and tap into the growing ad revenue potential in the market.
- The use of deepfakes in advertising is a growing concern, demonstrated by reports of Taylor Swift's voice being used in a cookware ad without her consent.
Deep dives
Phillips joins competitors in launching ads business
Phillips has announced the launch of its own ads business, joining competitors such as LG, Samsung, and Vizio in monetizing their consumer TV platforms. With a subscriber base of 290 million people globally, the move by Phillips indicates their intent to capitalize on the CTV space and tap into the growing ad revenue potential in the market.
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Discover
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