Marketecture: Get Smart. Fast. Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena
Jan 12, 2024
In this podcast, the hosts share their CES experiences, discuss the impact of AI in the ad tech industry, talk about controversies surrounding Arena Group and LG Ads, explore Amazon Video's aggressive approach and subscriber base, delve into video ad tech and pricing strategies, and express hope for a well-known businessman's political involvement.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
The Impact of AI in the Ad Tech Industry
04:04 • 14min
Updates on Arena Group and the Controversy around AI
18:21 • 4min
Conflict Between Alfonso and LG Ads
22:18 • 8min
Amazon Video's Aggressive Approach and Subscriber Base
30:33 • 3min
Video Ad Tech and Pricing Strategies
33:08 • 8min
Discussion on an Impressive Businessman and Hope for Political Involvement
40:56 • 2min