Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena
Marketecture: Get Smart. Fast.
Video Ad Tech and Pricing Strategies
The chapter discusses various topics related to video ad tech and pricing strategies, including walled gardens, deep fakes in advertising, and the challenges of stopping the use of celebrities in ads. It also talks about the launch of an ads business by Phillips and the trend of monetizing consumer TV habits.
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