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3min chapter
Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena
Marketecture: Get Smart. Fast.
Amazon Video's Aggressive Approach and Subscriber Base
This chapter discusses Amazon video's strategy of making the platform fully ad-supported unless users pay a monthly fee. It also highlights their lower CPM rates for CTV compared to competitors and their acquisition of Thursday Night Football.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode