Marketecture: Get Smart. Fast. cover image

Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena

Marketecture: Get Smart. Fast.

00:00

Amazon Video's Aggressive Approach and Subscriber Base

This chapter discusses Amazon video's strategy of making the platform fully ad-supported unless users pay a monthly fee. It also highlights their lower CPM rates for CTV compared to competitors and their acquisition of Thursday Night Football.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app