The Marketing Millennials

5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340

Aug 15, 2025
Phill Agnew, host of the UK's #1 marketing podcast Nudge, shares his decade-long expertise in behavioral science. He delves into critical concepts like loss aversion, explaining why fear of loss outweighs the lure of gains in marketing. Agnew also discusses the strategic use of scarcity to drive demand and how the psychology of ownership can enhance consumer engagement. He emphasizes the power of distinctiveness in branding, revealing how memorable messaging can boost trust and conversions, making psychological insights vital for marketers.
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INSIGHT

Loss Framing Beats Gain Messaging

  • Loss framing often outperforms gain framing because people feel losses about twice as strongly as equivalent gains.
  • Marketers should frame messages around what customers will lose if they don't act to increase persuasion.
ANECDOTE

Amazon's Cancellation Nudge

  • Phill describes Amazon's cancellation flow showing how much money you'd lose if you cancel Prime to reduce churn.
  • He cites Richard Chataway claiming this framing decreased Amazon churn by 44%.
ADVICE

Avoid Punitive Loss Messages

  • Avoid punitive loss framing that feels like a penalty because it creates anger and backlash.
  • Use loss messages that feel helpful or informative rather than punitive to retain customers.
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