Behavioral Business

Book •

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Phill Agnew
, the book cites that loss aversion has decreased churn for Amazon by 44%.
The Psychology Hacks Marketers Overlook with Phill Agnew, Host of Nudge | Ep. 388
Mentioned by
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Phill Agnew
as the book that credits Amazon's loss aversion strategy with decreasing churn by 44%.
5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340

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