Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
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Feb 27, 2024 Heidi Weinberg discusses the power of ultra-niche positioning in business, emphasizing the benefits of narrowing your market. She shares insights on validating your niche, the importance of precise positioning, and the significance of market research. The episode also covers the impact of terminology on customer engagement, podcast growth strategies, and personal money mindset insights.
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Ultra-Niche Success
- Heidi Weinberg's student, a freelance fashion designer specializing in cashmere sweaters, exemplifies a successful ultra-niche approach.
- Another student focuses on pattern making for women's slow fashion brands and is booked months in advance.
Niche Formulas
- To find your niche, use two formulas: one service for multiple categories or multiple services for one category.
- Start small; if your niche feels uncomfortably small, you're likely in the right zone.
Validating Your Niche
- To validate a niche, research existing brands in the same or adjacent categories.
- Look for companies with complementary offerings but potential gaps in their product line that you can fill.