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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
Feb 27, 2024
Heidi Weinberg discusses the power of ultra-niche positioning in business, emphasizing the benefits of narrowing your market. She shares insights on validating your niche, the importance of precise positioning, and the significance of market research. The episode also covers the impact of terminology on customer engagement, podcast growth strategies, and personal money mindset insights.
57:59
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Quick takeaways
- Specializing in an ultra-niche within the fashion industry leads to greater success and premium prices.
- Shifting from broad topics to a specific niche increases passion, content quality, and audience engagement.
Deep dives
Narrowing Down Your Niche Increases Success
Focusing on a specific niche within the fashion industry, such as designing cashmere sweaters or offering pattern making for women's small slow fashion brands, leads to greater success. Specializing in a narrow area allows freelancers to attract clients who appreciate their expertise and are willing to pay premium prices.
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