Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
The Power of Niche Positioning in Fashion Design
Exploring the benefits of niche positioning in the fashion industry, this chapter focuses on the advantages of specializing in specific services like cashmere sweaters and custom shoe designs. The conversation emphasizes the significance of targeting a narrow audience to attract ideal clients and command higher prices, despite concerns about limiting opportunities. Insights are shared on strategies for market sizing, identifying feasible niches, and validating niche concepts like elevator shoes, highlighting the success of ultra-niche positioning in the fashion sector.
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